What We Do Work Insights Why Sunny FAQ About

Redesign the customer journey, AI-driven all-round growth.

SINCE 2000 · HONG KONG · CREATIVE & DESIGN SOLUTIONS CONSULTATION
What we do

From a single poster, to a full experience

One continuous spectrum of capability: Graphic → Digital → Data → Immersive.

Brand & Retail

POSM, packaging & display; a brand-dedicated AI brain; 3D virtual prototyping and ESG simulation.

  • POSM
  • Packaging
  • Brand AI brain
  • 3D mockup

Digital & Social

Agile one-to-many format production; IG / FB / RED localization; an A/B testing engine; short video.

  • Agile scaling
  • Localization
  • A/B engine
  • Short video

Data & Insight

AI social listening captures trending keywords; omni-channel O2O turns online insight into offline design.

  • Social listening
  • O2O
  • Insight → design
by Xensory Lab

Immersive Experiences

VR / AR / motion / touch / 360 immersive interaction — one-stop, from creative design to hardware integration.

  • VR
  • AR
  • Motion
  • Touch
  • 360°
How we work

AI assists every stage, so we return to strategy & craft.

By dividing the work intelligently, AI takes over high-repetition production and spec review — so the team can focus 100% of its energy on your business strategy and core creativity, delivering full-channel brand value at double speed.

01

Concept

AI: exploration, mood boards & cross-domain references, opening up design possibilities fastHuman: defines strategy & brand insight, sets the big-idea direction tied to business goals
02

Production

AI: generates 80% of first drafts and batches layout variations to speed up iterationHuman: guards brand language, visual detail & craft, adding emotion and warmth
03

Scale

AI: auto-resizes and templates across every platform and channel in one clickHuman: localizes context and fine-tunes brand tone so every market lands right
04

QA

AI: auto-checks retail specs, sizing & compliance, catching errors before they shipHuman: final quality review, cross-team coordination and full ownership of delivery
+100%competitiveness
2.5×delivery speed
98.5%precise targeting
↑ UPcreative output
Real-world portfolio

Creative design that drives real growth.

Unpacking our collaborations with the world's leading brands — design that breaks channel limits and delivers high-growth returns.

Drag to explore 00 projects
From Trade POSM physical displays to immersive pop-up store experiences.

From Search to Prompt— from traditional SEO toward future GEO.

25 years of Hong Kong brand experience, serving world-leading brands, focused on creative & design solutions — leading the purchase path from Modern Trade to Open Trade, Digital Trade to Agentic Commerce, empowering every sales channel.

Trusted by the world's leading brands

Immersive interactive experiences, powered by Xensory Lab.

Deconstructing creativity with spatial computing, resetting the sensory boundaries of offline retail.

360°
Touch
Motion
VR
AR
World-class VR enterprise system developer & distributor

Immersion is born from a seamless fusion of design soul and engineering. Xensory Lab delivers end-to-end solutions spanning walk-in VR systems, touch technology, motion sensing and panoramic interactive spaces. We don't just imagine the visuals — we translate brand strategy into tangible reality, from pop-up stores that ignite mall footfall to education projects that inspire the future. Creative and technology, end to end, delivering measurable business results.

Ocean Park Whisker's Harbour — kids interactive land by Sunny Interactive Xensory Lab
apm × ebay mall activation and VR racing experience — Xensory Lab immersive project
More VR and immersive brand activities by Sunny Interactive Xensory Lab
Hong Kong eSports Music Festival (HKCCF) VR team competition — Xensory Lab
HKTDC Belt and Road VR exhibition and experience pavilion — Xensory Lab
AIA 100th anniversary centenary gala VR experience — Xensory Lab
Children's interactive learning installation — Xensory Lab immersive project
K11 D-Park Donut Village game zone — Xensory Lab interactive installation
LEAP exhibition vehicle gaming and activity system — Xensory Lab
The Hong Kong Jockey Club equestrian simulator training system — Xensory Lab
VR experience installations by Sunny Interactive Xensory Lab
Ngong Ping 360 VR experience center — Xensory Lab immersive attraction
Ngong Ping 360 — all-new 360 VR experience attraction by Xensory Lab
Trend decode

Redefining advertising & consumer experience

From AI-driven commerce and retail breakthroughs to immersive experiences — observations from Hong Kong's creative front line.

Our moat

Rooted in Hong Kong's retail battleground, defining omni-channel brand advantage

25+ years in the field, full-spectrum capability and local retail know-how — facing new market challenges together with you.

25+

years of brand craft

Serving multinational retail, international brands, FMCG and premium retail since 2000.

print→immersive

Full capability spectrum

From graphic design all the way to VR/AR immersive experiences — one stop.

Design Digital Data Immersive
100%

Hong Kong retail know-how

From Mannings, ParknShop and Watsons to HKTVmall — size and load-bearing specs, executed 100% compliant.

Frequently asked

The short answers, straight up

Plain, factual answers about who we are and what we do — for people and AI alike.

What does Sunny Interactive do?

Sunny Interactive is a Hong Kong creative and design agency. We deliver end-to-end brand solutions across one continuous spectrum — graphic and POSM, packaging and retail display, digital and social, data and insight, and VR/AR immersive experiences — all powered by AI.

Where is Sunny Interactive located?

Our office is at 2204-2205, Global Gateway Tower, 63 Wing Hong Street, Cheung Sha Wan, Kowloon, Hong Kong. Call +852 2557 7681 or WhatsApp +852 9429 5783.

When was Sunny Interactive founded?

Sunny Interactive was founded in 2000, with 25+ years of brand experience serving multinational retail, international brands, FMCG and premium retail.

What is Xensory Lab?

Xensory Lab is Sunny Interactive's immersive-technology arm — a world-class VR enterprise system developer and distributor delivering walk-in VR, touch, motion-sensing and 360° panoramic interactive spaces, from pop-up stores to education projects.

Which brands has Sunny Interactive worked with?

We have partnered with leading brands including Coca-Cola, Nestlé, Mentholatum, Tempo, Ocean Park, Vinda and Nutricia, across Modern Trade, Open Trade and Digital Trade channels.

How does Sunny Interactive use AI?

AI handles high-repetition production, layout variations, cross-platform resizing and retail-spec QA, freeing our team to focus on brand strategy and craft — delivering full-channel brand value at roughly 2.5× the speed.

Let's build your next masterpiece.

No. 2204-2205, Global Gateway Tower, 63 Wing Hong Street, Cheung Sha Wan, Kowloon

Tel: +852 2557 7681　｜　WhatsApp: +852 9429 5783